{dede:fie京东O2O：跑马圈地要紧，别的日后再说o【微立方科技】官方网站 - 惠州最专业的第三方微信公众服务平台策划运营服务商，旗下品牌平台：三维立方+微引擎+智慧圈 | 惠州微立方科技有限公司<meta name="keywords" content="{dede:fiel京东,O2O,跑马,圈地,要紧,别的,日后,再说,京东,3月 name="description" content="{dede:field虽然O2O的大幕早已拉开，但从长远来看，2014年也只是O2O的早期发展阶段。京东以物流为切入口发力，其模式就是四个字：就近发货。所以说京东O2O，本质上就是物流模式的改变用CSS--> <link rel="stylesheet" type="text/css" href="/dedemao/css/basic.css"> <link rel="stylesheet" type="text/css" href="/dedemao/css/style.css">   <link rel="stylesheet" type="text/css" href="/dedemao/css/slide/settings.css"> <link rel="stylesheet" type="text/css" href="/dedemao/css/slide/styles.css">   <link rel="stylesheet" type="text/css" href="/dedemao/css/tel/borrar.css"> <link rel="stylesheet" type="text/css" href="/dedemao/css/tel/estilos.css">   <script src="/dedemao/js/slide/jquery.js"></script> <script src="/dedemao/js/slide/jquery.themepunch.plugins.min.js"></script> <script src="/dedemao/js/slide/jquery.themepunch.revolution.min.js"></script> <script src="/dedemao/js/slide/jquery.themepunch.showbizpro.min.js"></script> <script src="/dedemao/js/slide/jquery.fancybox.pack.js"></script> <script src="/dedemao/js/slide/jquery.isotope.min.js"></script> <script src="/dedemao/js/slide/scripts.js"></script>   <script type="text/javascript" src="/dedemao/js/tel.js"></script>   <script type="text/javascript" src="/dedemao/js/index.js"></script>     <script type="text/javascript" src="/dedemao/js/work.js"></script> <script type="text/javascript"> $(function(){ var H=$(window).width()/2-10 if(H) { $(".ss-left").css("width",H) $(".ss-right").css("width",H) } }) $(function(){ var T=$(window).width() if(T<=3840 & T>=1890 ){ $("#brand").css("width","1820px") }else{ $("#brand").css("width","1090px") } }) </script> <script> $(window).resize(function(){ var resolutionList="320,400,640,800,1024,1280,1400,1440,1600,1680,1920,2048,2560,3200,3840,"; 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" https://" : " http://"); document.write(unescape("%3Cscript src='" + _bdhmProtocol + "hm.baidu.com/h.js%3Fc64c3fae8bee0db7167e50b03<div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> 京东于3月17号举行了O2O发布会，标志着京东正式启动O2O计划。虽然O2O的大幕虽然早已拉开，但从长远来看，即便2014年依然只是O2O的早期发展阶段。京东以物流为切入口发力，其O2O模式总结起来就是四个字：就近发货。至于你是哪个O，根本不重要。所以说京东O2O，本质上就是物流模式的改变。</div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> <b style="word-wrap: break-word;"><font color="#800000" style="word-wrap: break-word;">京东不玩O2O会怎样？</font></b></div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> <b style="word-wrap: break-word;">1、如果京东不O2O，它的POP和SKU多元化将彻底失败</b></div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> 通过京东除夕夜提交的F1显示，3C家电产品依然是京东的主要品类，占8成，而POP的交易额一直没有上去，只占GMV20%左右。一句话，在POP和品类多元化方面京东没有达到预期。而京东是在POP基础上的，且品类主要是3C家电品类外的SKU，所以京东O2O将能进一步推动共POP和SKU丰富。</div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> <b style="word-wrap: break-word;">2、如果京东不O2O，仅靠3C家电的支持，京东其盈利将越来越难</b></div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> 京东的毛利率很低，低于经营成本，单从商品买卖上看京东卖出一单就要赔几块钱。而3C家电的价格透明、毛利低、竞争日益分开化，如果京东一直抱着3C家电而不另寻其他增长点的话，那么京东的日子会越来越难过。而O2O中虽然京东的收益率并不高，但是其投入成本也很低，所以这一块肯定是能赚钱的，看看阿里的赚钱就明白了。</div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> <b style="word-wrap: break-word;">3、如果京东不O2O，将无法构建抵御苏宁和天猫的新屏障</b></div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> 3C家电对京东的意义相当于服装对天猫、图书对当当。京东杀入图书后当当面临着倒闭的风险，而在3C家电方面，不仅仅有苏宁，天猫也早已进入。苏宁易购虽然这几年一直没有达到公众和业内的预期，但是并没有停滞不前，而天猫在家电方面的发展也很可观，尤其是阿里与海尔共建了大家电物流日日顺之后，有理由相信天猫在家电方面的发展会更加顺利。<b style="word-wrap: break-word;">O2O模式可以为京东竖起一道新的屏障，让已经圈住的会员粘性更强，而且还能以较低成本，甚至是0成本圈住更多的会员</b>。</div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> <b style="word-wrap: break-word;">4、如果京东不O2O，京东会员的一些需求无法得到满足</b></div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> 京东的会员中爷们居多，而且年龄层在不断增加，除了3C家电外，他们潜意识里希望京东能够满足他们更多的网购需求。</div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> <b style="word-wrap: break-word;">5、如果京东不O2O，无法吸引更多的会员</b></div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> </div> <div style="word-wrap: break-word; color: rgb(51, 51, 51); font-family: 'Microsoft Yahei', '冬青黑体简体中文 w3', 宋体; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 26px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(250, 250, 252);"> 京东的会员中大部分还是一二线城市，可以说在一二线城市京东的会员增长已经快到天花板了，三四线城市的会员难道还要再花大把大把的银子去发展吗？同时，京东一直想增加粉色会员（女性），而女性的购物中更多的是服装鞋帽化妆品，而京东在品类多元化上一直没有取得突破，而且已经陷入了死循环——没有女性会员，粉色产品起不来；粉色产品起不来，就不会有女性会员。</div> t/javascript'%3E%3C/script%3E")) </script> <script type="text/javascript">var cnzz_protocol = (("https:" == document.location.protocol) ? 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